Rob Dyrdek officially bought DNA Distribution.....which is home to Alien Workshop, Habitat, and Habitat Footwear. No matter what you thing of Dyrdek, he is doing a lot for skateboarding, and its progression, and he knows what its like to be a skateboarder. Its back to being a 100% skateboarder owned and operated operation, which is very exciting!
Keeping skateboarding in the hands of skateboarders.....now that's a good idea!
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